Where does your marketing function actually sit?

Marketing maturity simulator

Where does your marketing function actually sit?

Twelve questions. Two minutes. An honest read on whether marketing is a support function, an activity engine, or a commercial driver.

1. 01

   How does your marketing team measure success?

   We track reach, impressions, and content outputWe track leads generatedWe track pipeline contribution and revenue
2. 02

   How often does marketing meet with sales?

   Rarely or neverMonthlyWeekly, with shared metrics
3. 03

   What does your marketing team produce most?

   Content, social posts, brand materialsCampaigns and eventsQualified pipeline and sales-ready leads
4. 04

   Do you have a shared definition of a qualified lead?

   No, each team defines it differentlyWe have one but it's rarely enforcedDocumented, agreed, used in reporting
5. 05

   How clear is your value proposition?

   The team explains it differently depending on who you askWe have one but sales doesn't consistently use itClear, documented, used consistently
6. 06

   Can you attribute revenue to specific marketing activities?

   No visibilityPartially, for some channelsYes, sourced and influenced tracked
7. 07

   How involved is marketing in the sales process?

   We hand leads over and step backWe support with collateral when askedWe participate in pipeline reviews and deal strategy
8. 08

   When the CEO asks what marketing contributed to revenue this quarter, what happens?

   We can't answer that with dataWe can show activity but not impactWe have a clear answer with pipeline numbers
9. 09

   Does your marketing team have documented processes and playbooks?

   Everything lives in people's headsSome documented but inconsistently followedDocumented, maintained, and used
10. 10

    How does marketing set its priorities?

    Based on what the CEO or board requestsBased on a content calendarBased on pipeline gaps and revenue targets
11. 11

    How is your marketing budget justified?

    Based on activities and past spendBased on lead targetsBased on pipeline ROI
12. 12

    If your Head of Marketing left tomorrow, what would happen?

    Everything would stopWe'd lose momentum but manageThe system keeps running, it's documented