Simulators
Short diagnostics. Honest answers.
A growing set of tools designed to give CEOs, boards, and operating partners a candid read on their marketing function, in minutes, not weeks. Pick one to begin.
Marketing maturity simulator
Where does your marketing function actually sit?
Twelve questions across measurement, sales alignment, positioning, attribution, and operating discipline. Get a clear stage, from support function to growth engine, with a candid view on what's blocking the next one.
12 questions · 2 minutes
Open simulator02Fractional vs. Full-Time CMO ROI Modeler
See the real cost of a full-time hire, and what fractional saves you.
A live ROI calculator. Adjust salary, employer costs, recruitment fee, ramp-up, and engagement length to compare total cost of ownership between a full-time CMO and a fractional Leadership Role engagement.
5 questions · 1 minute
Open simulator03Revenue leak calculator
How much is your marketing setup costing you?
Most growth-stage companies underestimate the revenue impact of a misaligned marketing function. This tool calculates the gap, in euros, per month, against a 35% B2B pipeline benchmark.
5 questions · 1 minute
Open simulator04PE portfolio marketing health scorecard
Assess the marketing health of a portfolio company in three minutes.
A structured diagnostic for PE partners and investors. Rate five dimensions of marketing commerciality and get an overall risk score, a dimension-by-dimension breakdown, and a recommended intervention.
5 questions · 3 minutes
Open simulatorWant a deeper read?
A simulator gives you the diagnosis. A conversation gives you the plan.
Thirty minutes is usually enough to turn the result into a clear next step.