Fractional CMO · NL & PT
Your marketing team is busy. Your pipeline isn't.
Fractional CMO for growth-stage companies in the Netherlands and Portugal. I build the commercial marketing function your business needs to scale, without depending on you.
The problem
Your marketing team produces content. Runs campaigns. Reports on reach and engagement.
And yet. Sales is still complaining about lead quality. You're still closing the important deals yourself. The board wants to know what marketing is contributing to revenue. You don't have a clean answer.
This isn't a resource problem. It isn't a talent problem.
Marketing was set up to communicate. Not to sell. And no amount of campaigns fixes that.
Point of view
Most companies don't need more marketing. They need different marketing.
Marketing is a commercial function. Its job is to generate pipeline, build a position the market remembers, and create systems that let the business grow without the founder closing every deal.
When it does that job, everything gets easier. When it doesn't, everything costs more than it should.
"Few marketing leaders truly understand the connection between marketing, sales, and revenue like Nuno does. He brings clarity, structure, and AI-driven strategies to marketing teams, ensuring that every initiative ties directly to business growth. If you want to turn marketing into a revenue powerhouse, Nuno is the fractional CMO you need."
What you get
Three outcomes. One engagement.
A marketing function that drives revenue
Commercial accountability from day one. Sales and marketing aligned under one GTM. Measurable pipeline contribution within the first quarter.
The foundations to scale
Clear positioning. A value proposition your sales team can actually use. Messaging that works across every channel. Built to outlast the engagement.
Cross-functional fluency most CMOs don't have
Product, marketing, and sales. Most CMOs cover one, maybe two. You get someone who designs the full commercial system, not just the marketing layer.
Who I work with
Two clients, one practice.
ICP 01
Growth-stage CEOs
You're running a company between €5M and €50M. Marketing is happening but it's not driving revenue. You need senior marketing leadership without the risk and cost of a full-time hire.
Built for scale-up foundersICP 02
VC and PE investors
Your portfolio company is missing growth targets. Marketing isn't contributing to pipeline. You need someone embedded quickly, with no ramp-up time and a track record of commercial impact.
Built for investors and portfolio companiesWhat people say
In their words.
"Nuno put structure and processes in place that really support the team becoming more effective by removing barriers, driving tangible results that matter."
"Nuno has led a complete transformation of the marketing department."
"He showed to be a great leader in marketing. Restructuring of the department, a global rebranding, introducing a KPI management system, and many more."
"Nuno's strategic thinking and commercial spirit really set him apart from the crowd."
FAQ
Common questions
- What does a fractional CMO actually do?
- A fractional CMO is a senior marketing leader embedded part-time in your business. The role covers strategy, team direction, sales alignment, and commercial accountability, not just advice or a deliverable. I work inside the business, not from the outside looking in.
- How is this different from hiring a marketing agency?
- An agency executes. A fractional CMO owns the strategy, leads the marketing function, and aligns it with sales. Agencies need direction. A fractional CMO provides it, and then helps you build or manage the execution team that delivers it.
- Is this for companies that can't afford a full-time CMO?
- Partly. It's also for companies that don't need one full-time yet. At growth stage, two structured days of senior leadership per week often outperforms a full-time hire who is still ramping up for the first six months. The model fits the stage, not just the budget.
- What kind of results should I expect, and when?
- First quarter: foundations in place, pipeline moving. Most clients see first qualified pipeline contribution within six to eight weeks. The commercial infrastructure, positioning, messaging, GTM alignment, is built and handed over by the end of month three.
Ready to fix it?
Not a sales call. A conversation.
A conversation about whether this is the right fit. If it isn't, I'll tell you in the first ten minutes.