You’ve outgrown tactics. Get a fractional CMO for Scale-ups

Built for founders tired of guesswork, tactical chaos, and underperforming teams

A fractional Marketing leader works inside your business, not just beside it. I help you clarify your positioning, focus your resources, and turn your marketing into a system that drives pipeline, not just noise.

Marketing. Still not working.

You’re not alone. Most scale-up CEOs hit the same wall. Busy teams, scattered tactics, no real growth.

  • Stuck between constant execution and zero strategic clarity

  • Marketing feels busy, but it’s not building pipeline

  • You’re burning cash, not creating compounding results

  • Every new channel or hire feels like another experiment

  • You’re managing marketing decisions that shouldn’t be on your desk

  • Agencies and freelancers work in silos with no real accountability

  • The team lacks the senior direction to connect actions to outcomes

The system isn’t broken. It’s just leaderless.

A fractional CMO works from the top down. We bring strategic focus, align your team, and build a system that scales with your growth goals.

No fluff. No fire drills. Just real marketing leadership driving results.

  • Jumping between tactics without a clear strategy

  • Reviewing agency work you don’t have time to manage

  • Marketing decisions landing back on your desk

  • Fragmented teams with no senior guidance

  • Budget spent, but pipeline not growing

  • Messaging that shifts every quarter

From this

  • A strategic roadmap that drives all marketing decisions

  • Expert leadership that owns marketing, so you don’t have to

  • Focused execution aligned with business goals

  • Agencies and internal teams working under one direction

  • Marketing that builds predictable pipeline

  • Positioning your team and investors can align behind

To this

Strategic clarity, team alignment, and pipeline that scales, without hiring a full-time CMO.

What a fractional CMO really delivers

You don’t need more tools, freelancers, or disconnected campaigns. You need someone who can lead the function, align your people, and turn your marketing into a system that drives revenue, not noise. Here’s what a fractional CMO brings to your team:

Illustration of a stylized compass rose with an orange circle and a target overlay, featuring a black arrow and dotted accents on a light background. Clarity brought by a fractional CMO for scale-ups

Strategic clarity that drives decisions

  • A focused, stage-appropriate strategy built around your goals

  • Sharp positioning that gets buy-in from customers and investors

  • A clear roadmap so your team stops guessing and starts executing

Illustration of a mountain with a flag on top surrounded by nodes or circles and lines. Clear leadership with a fraction CMO for scale-ups.

Marketing leadership your team can follow

  • Unify internal marketers, agencies, and freelancers under one direction

  • Build momentum across brand, content, and growth

  • Create accountability across the board — without micromanagement

Illustration of a bar chart with upward trend and euro symbols representing financial growth. Clear leadership with a fraction CMO for scale-ups.

Revenue-focused marketing that actually scales

  • Align marketing and sales for predictable pipeline

  • Cut waste, reduce CAC, and double down on what works

  • Show real ROI to your board and investors

Is this for you?

A Fractional CMO for scale-ups is built for founders ready to stop operating in marketing mode, and start leading it.

This is for you if:

  • You’re a Series A to Series C company in growth mode

  • You have a small marketing team but no real leadership

  • You’re stuck reviewing campaigns, content, and budgets yourself

  • You’ve worked with agencies or freelancers — and still feel like the strategist

  • You need to show traction and ROI to investors or a board

  • You’re ready to scale sustainably, not just throw more money at paid

How it works

A simple engagement model built for fast-moving teams

No bloated decks. No endless workshops. Just sharp strategy and hands-on leadership, delivered fast. Here’s how we work together:

We start with a deep review of your current marketing, funnel, team, and goals. Within weeks, we identify what’s working, what’s not, and what’s missing.

Illustration of a magnifying glass with a cloud inside, surrounded by a rocket, stars, clouds, compass, and arrows, symbolizing exploration and innovation. Clarity brought by a fractional CMO for scale-ups

Audit & Alignment

You get a clear, prioritized plan that connects your business goals to focused marketing actions, no fluff, no jargon, just what moves the needle.

Illustration of a calendar with colorful blocks, a target and checkmark symbol, a rocket, and award ribbons, symbolizing scheduling and achievement. Clear leadership with a fraction CMO for scale-ups.

90-Day Strategic Roadmap

I lead your internal team and external partners, bring structure to execution, and make sure the strategy doesn’t sit in a Notion doc.

Graphic of a person in a gear with icons of magnifying glasses, rockets, calendars, and additional gears, symbolizing business management and innovation. Clear leadership with a fraction CMO for scale-ups.

Weekly Leadership & Oversight

Marketing that drives growth. Not noise.

What a fractional CMO for scale-ups actually delivers

No performative tactics. Just strategic marketing leadership that aligns your team and grows your pipeline. Fast.

Here’s what scale-up CEOs and their teams have achieved with my strategic leadership in place:

  • Cut CAC by 35% in under 6 months by reallocating paid spend

  • Repositioned and relaunched a product in 8 weeks — leading to 3x demo conversions

  • Built a full-funnel system that doubled qualified pipeline within a quarter

  • Reduced agency costs by 40% by centralizing leadership and focus

  • Freed up founder time by 10+ hours per week through team delegation and clarity

As featured on LinkedIn

Sucess story: Ultimaker

Ultimaker: success story from fractional CMO for scale-ups

Discover how a strategic LinkedIn campaign, executed under my leadership, transformed lead generation for Ultimaker - delivering lower costs, higher engagement, and scalable revenue growth

  • 4x pipeline growth with qualified leads

  • 5x lower cost per lead

  • 13% click-through rate

Not ready for a full-time CMO? You’re not alone

  • You could. But finding the right one takes 6–9 months, and you’ll pay €200k–€300k+ in salary, bonus, and equity. A Fractional CMO gets you strategic leadership now, without long-term risk.

  • Yes. This isn’t a hands-off advisor. We embed quickly, audit your funnel, interview your team, and get to the heart of what’s blocking growth.

  • No. I lead them. I bring the structure, accountability, and direction they’re missing — so they can actually perform.

  • I don’t disappear after a kickoff call. You get hands-on strategic leadership, weekly check-ins, async feedback, and real-time support.

  • Typically within 1–2 weeks after an initial strategy call.

A few questions scale-up founders ask, before they choose a smarter path forward.